How Recs attribution works (in plain English)
When a fan discovers your event on Recs and clicks through to buy, Recs quietly tags that ticket link so the sale shows up as “came from Recs” inside your own ticketing platform's sales report. You don't have to trust our numbers: the proof lands in Ticketmaster, Eventbrite, or whichever platform you already use. And when a specific curator sent that fan, the tag names the curator too.
How it works, in three steps
- A fan finds your event on Recs — on a curator's page, a shared link, or in the app.
- They click "Get Tickets." In that moment, Recs adds a small tracking tag to the link before handing the fan off to your ticketing site. The fan notices nothing; checkout is unchanged.
- The sale shows up tagged in your ticketing report — the tag says it came from Recs, and (when relevant) which curator drove it.
Nothing about your checkout, pricing, or fees changes. Recs never sits between the fan and your ticketing platform at the payment step. We only tag the link.
Where you'll see it, by ticketing platform
| Your platform | What to look for |
|---|---|
| Ticketmaster / Live Nation | Filter your report by Source = RECS (we set the CAMEFROM tag). |
| Eventbrite | Look under affiliate / sales tracking (the aff tag) and your UTM reports. |
| Ticket Tailor / TicketSource | The referrer / ref column shows the Recs code. |
| TryBooking | The tracking / track field shows the Recs code. |
| Most other platforms | Standard UTM columns (utm_source = recs, etc.). |
Every curator gets a unique short code, so two curators promoting the same show turn up as two different tagged sources in your report.
Common questions
“How do I know Recs actually drove this sale?” You don't take our word for it. The tag lands in your own platform's reporting, which you control. If your Ticketmaster report shows Source = RECS on a sale, a Recs click drove it.
“Does this cost me anything or change my checkout?” No. Recs never touches pricing, fees, or the payment flow. We only add a tracking tag to the outbound link.
“Can I see which specific curator sent the buyer?” Yes, when a curator was involved. Each curator's code is distinct, so your report separates sales by curator. Organic Recs traffic (no specific curator) is tagged as Recs generally.
“A fan said they bought through Recs but I don't see it tagged. Why?” Usually the fan didn't click straight through — they copied the raw ticket link and shared it elsewhere, their browser blocked the redirect, or there was a long gap before they bought. Attribution is a strong signal, not a courtroom-grade guarantee of every single sale; it reliably captures fans who click straight through from Recs.
“Do I need to set anything up?” No setup on your side. Tagging is automatic. If you want help reading your specific platform's report, our team can walk you through the exact filter.